VCP was founded on the simple premise that to enable treatment and promote lasting health, a veterinary practice must maintain a healthy bottom line. Today, more than 350,000 plans run on VCP’s software, underscoring the significant impact of VCP wellness solutions. VCP’s partners see higher compliance rates for services both inside and outside of wellness plans. They also experience 10% to 15% growth in practice revenue and dramatic increases in per-pet spend. 

Recent research by the American Veterinary Medical Association and the American Animal Hospital Association found that pets on wellness plans visit the vet more often, getting better care as a consequence. The research also showed that clients appreciate how wellness plans spell out the cost of services ahead of time

At first glance, the idea of building a self-managed wellness program from theground up sounds appealing. You create plans, enroll pets, and process payments — without having to rely on a third party, saving money. However, as more and more pets join your program, you discover that your self-managed wellness

If you’ve spent any time reading VCP’s blog posts, there’s a significant likelihood that you already recognize the competitive advantage of a well-run wellness plan program. You’re not only savvy to the inherent value of high-quality pet care, but you also understand the importance of growing your client base.

Last week, we reviewed three fundamental features of the Business of Wellness. If you missed the post, you can find it here. This week, we’re turning our attention to three additional features. As you compare the various wellness solutions available today, carefully examine the “business services” they provide and make

In an earlier post, we covered the five goals of the Business of Wellness. Today, we expand on that post with a deep dive into the features of the Business of Wellness.

First, let’s recap quickly with a bit of background if you missed our earlier post. The goals of the Business of Wellness are:

By now, you understand the value of generating excitement about wellness plan programs among existing and prospective clients. In our last post, we outlined how to create a groundswell of interest in wellness by incorporating the fundamentals of branding and marketing in your practice. If you missed the post, read

In recent posts, we’ve explained the elements and advantages of the Business of Wellness and Practice of Wellness in your veterinary practice. Today, we dive into concepts that might seem foreign running a pet wellness program — branding and marketing. A veterinary practice can be hectic and full of daily

By now, you should have a firm grasp of the goals and features of the Practice of Wellness. If you missed our previous posts on these subjects, catch up by beginning Here.

Here’s a common scenario: It’s time for Fido’s annual dental cleaning, but the poor pup is under the weather. Your doctor informs the client to hold off a few weeks to do the dental cleaning for Fido, a wellness plan pet. By then, the wellness plan has expired — without

In our last post, we covered the six goals of the Practice of Wellness. If you missed the article, you can find it here.

In our last post, we covered why it’s crucial to ensure your wellness solution addresses both the Practice of Wellness and the Business of Wellness. If you missed it, you can find it here. In the next several posts, we’re diving into the specifics of these concepts, because addressing both