In recent posts, we’ve explained the elements and advantages of the Business of Wellness and Practice of Wellness in your veterinary practice. Today, we dive into concepts that might seem foreign running a pet wellness program — branding and marketing. A veterinary practice can be hectic and full of daily

By now, you should have a firm grasp of the goals and features of the Practice of Wellness. If you missed our previous posts on these subjects, catch up by beginning Here. While the Practice of Wellness is one prong of an effective wellness plan program,the second prong, the Business

Here’s a common scenario: It’s time for Fido’s annual dental cleaning, but the poor pup is under the weather. Your doctor informs the client to hold off a few weeks to do the dental cleaning for Fido, a wellness plan pet. By then, the wellness plan has expired — without

In our last post, we covered the six goals of the Practice of Wellness. If you missed the article, you can find it here. In this post, we’re turning our attention to the features essential to achieve the six goals we described. Reaching these goals isn’t a slapdash proposition, but

In our last post, we covered why it’s crucial to ensure your wellness solution addresses both the Practice of Wellness and the Business of Wellness. If you missed it, you can find it here. In the next several posts, we’re diving into the specifics of these concepts, because addressing both

If you’re like most veterinarians, your workday is a constant juggling act. You grapple with the drumbeat of demands that come with running a practice, while providing stellar care to each pet that scampers through your door. Caring for animals can be a calling for many — but it’s also

In an era where misinformation spreads like a virus, it’s perhaps no surprise that certain myths have taken root in veterinary practices about wellness plan programs. Here, we dispel five top myths, explaining why these commonly held beliefs should be considered fake news, rather than facts. And we share the latest data on the advantages of wellness plan programs.

Last week, we began an in-depth conversation with Jessica Lee, a veterinary industry pro who’s widely recognized as a wellness plan expert. As VCP’s director of veterinary solutions, she’s seen firsthand how missteps can sabotage a well-run wellness plan program. Today, she helps VCP’s clients avoid these pitfalls as a

While it’s clear that market forces make now the ideal time for veterinary practices to embrace modern-day wellness plan programs, doing so without a well-considered strategy can be a recipe for lackluster results — rather than success. What do the practices that reap results from wellness plan programs do differently?

Over the last two posts, we’ve outlined how market forces make today the ideal time for veterinary practices to shed the old bundle-and-discount mentality and rethink wellness plan programs.

Market forces, generational changes, and the rise of the subscription economy are reshaping how pet owners select and pay for veterinary services and products.