If you’ve spent any time reading VCP’s blog posts, there’s a significant likelihood that you already recognize the competitive advantage of a well-run wellness plan program. You’re not only savvy to the inherent value of high-quality pet care, but you also understand the importance of growing your client base.

Last week, we reviewed three fundamental features of the Business of Wellness. If you missed the post, you can find it here. This week, we’re turning our attention to three additional features. As you compare the various wellness solutions available today, carefully examine the “business services” they provide and make

In an earlier post, we covered the five goals of the Business of Wellness. Today, we expand on that post with a deep dive into the features of the Business of Wellness.

First, let’s recap quickly with a bit of background if you missed our earlier post. The goals of the Business of Wellness are:

By now, you understand the value of generating excitement about wellness plan programs among existing and prospective clients. In our last post, we outlined how to create a groundswell of interest in wellness by incorporating the fundamentals of branding and marketing in your practice. If you missed the post, read

In recent posts, we’ve explained the elements and advantages of the Business of Wellness and Practice of Wellness in your veterinary practice. Today, we dive into concepts that might seem foreign running a pet wellness program — branding and marketing. A veterinary practice can be hectic and full of daily

By now, you should have a firm grasp of the goals and features of the Practice of Wellness. If you missed our previous posts on these subjects, catch up by beginning Here. While the Practice of Wellness is one prong of an effective wellness plan program,the second prong, the Business

Here’s a common scenario: It’s time for Fido’s annual dental cleaning, but the poor pup is under the weather. Your doctor informs the client to hold off a few weeks to do the dental cleaning for Fido, a wellness plan pet. By then, the wellness plan has expired — without

In our last post, we covered the six goals of the Practice of Wellness. If you missed the article, you can find it here. In this post, we’re turning our attention to the features essential to achieve the six goals we described. Reaching these goals isn’t a slapdash proposition, but

In our last post, we covered why it’s crucial to ensure your wellness solution addresses both the Practice of Wellness and the Business of Wellness. If you missed it, you can find it here. In the next several posts, we’re diving into the specifics of these concepts, because addressing both

If you’re like most veterinarians, your workday is a constant juggling act. You grapple with the drumbeat of demands that come with running a practice, while providing stellar care to each pet that scampers through your door. Caring for animals can be a calling for many — but it’s also

In an era where misinformation spreads like a virus, it’s perhaps no surprise that certain myths have taken root in veterinary practices about wellness plan programs. Here, we dispel five top myths, explaining why these commonly held beliefs should be considered fake news, rather than facts. And we share the latest data on the advantages of wellness plan programs.

Last week, we began an in-depth conversation with Jessica Lee, a veterinary industry pro who’s widely recognized as a wellness plan expert. As VCP’s director of veterinary solutions, she’s seen firsthand how missteps can sabotage a well-run wellness plan program. Today, she helps VCP’s clients avoid these pitfalls as a