Here’s a common scenario: It’s time for Fido’s annual dental cleaning, but the poor pup is under the weather. Your doctor informs the client to hold off a few weeks to do the dental cleaning for Fido, a wellness plan pet. By then, the wellness plan has expired — without

In our last post, we covered the six goals of the Practice of Wellness. If you missed the article, you can find it here. In this post, we’re turning our attention to the features essential to achieve the six goals we described. Reaching these goals isn’t a slapdash proposition, but

In our last post, we covered why it’s crucial to ensure your wellness solution addresses both the Practice of Wellness and the Business of Wellness. If you missed it, you can find it here. In the next several posts, we’re diving into the specifics of these concepts, because addressing both

If you’re like most veterinarians, your workday is a constant juggling act. You grapple with the drumbeat of demands that come with running a practice, while providing stellar care to each pet that scampers through your door. Caring for animals can be a calling for many — but it’s also

Last week, we began an in-depth conversation with Jessica Lee, a veterinary industry pro who’s widely recognized as a wellness plan expert. As VCP’s director of veterinary solutions, she’s seen firsthand how missteps can sabotage a well-run wellness plan program. Today, she helps VCP’s clients avoid these pitfalls as a

While it’s clear that market forces make now the ideal time for veterinary practices to embrace modern-day wellness plan programs, doing so without a well-considered strategy can be a recipe for lackluster results — rather than success. What do the practices that reap results from wellness plan programs do differently?

On the surface, wellness plans sound simple. Create some plans by age group and species, maybe use the practice management system’s wellness module, if available, and start debiting customer accounts each month for the monthly fee. No problem! But, hidden behind the simple idea is the real work and complexity